Indoor Salad is a side business I'm trying to establish. The site supports the launch of my book, Indoor Salad: How to Grow Vegetables Indoors, published in September 2013, an Amazon category best seller. I self-published this as softcover and eBook, available worldwide, via Amazon, Barnes&Noble, and SmashWords. There are a couple physical products, too. My Indoor Salad lettuce splashers grow log on AerogardenMastery was my most popular content page in October 2013. The goal of that product was to make it as simple and inexpensive as possible for people to start growing vegetables indoors hydroponically.
I'm a student of Eric Ries' Lean Startup methodology, and involved in the New Haven entrepreneurial scene.
The Indoor Salad website was my first Drupal eCommerce site, using Ubercart on Drupal 7, with a mobile-friendly responsive layout based on AT-Commerce. An earlier quick hack site used Infinite Responder to build a mailing list, but now I'm using MailChimp and Drupal for that.